Breaking B2B

Editorial take

Breaking B2B has the deepest bench of named case studies of any agency in this set — seven or more specific, named clients, each with concrete numbers: demo counts, traffic percentages, ranking positions, deals closed. Several tie directly to AI-search discovery, like prospects citing ChatGPT and Google AI Overviews. Pricing is unusually public too: four tiers from $4,000 to $20,000+/month with a 90-day sprint contract. The catch: no Clutch or G2 profile exists, and its own "best agency" roundup articles rank itself first — the same self-promotional pattern this site exists to flag, and the second agency we've found doing exactly this.

Written by us from public record. It is not the agency's own copy, and the agency can’t edit it — claiming a profile adds a labelled right of reply, it does not replace this.

What they work with

Their tooling, and how we established each one. A tool a firm merely names is labelled as their statement; calling one a specialism is a capability claim and needs corroboration.

We haven’t established what Breaking B2B works with yet. That’s our backlog, not a finding about them — an empty stack here means we haven’t asked.

Services

• GEO / AEO / LLM SEONo public detail provided
• Bottom-of-funnel contentNo public detail provided
• Technical & entity SEONo public detail provided
• Digital PR & brand mentionsNo public detail provided
• Citation trackingNo public detail provided
• B2B SaaS specializationNo public detail provided

Capabilities we established

• AI search visibility

Evidence

0 publicly verified · 0 confidentially reviewed · 11 self-reported · 0 outstanding

Self-reported

The agency's own statements, published as such. Not corroborated, and not presented as though they were.

• 5 → 32 — monthly demos for a named client, VerifyTreatment, citing ChatGPT and AI Overviews as discovery sources

  Self-reportedSourceChecked 6 Aug 2026

• No review profile found on Clutch

  Self-reportedStated by the agencyChecked 6 Aug 2026

• No review profile found on G2

  Self-reportedStated by the agencyChecked 6 Aug 2026

• GEO / AEO / LLM SEO

  Self-reportedSourceChecked 8 Aug 2026

• Bottom-of-funnel content

  Self-reportedSourceChecked 8 Aug 2026

• Technical & entity SEO

  Self-reportedSourceChecked 8 Aug 2026

• Digital PR & brand mentions

  Self-reportedSourceChecked 8 Aug 2026

• Citation tracking

  Self-reportedSourceChecked 8 Aug 2026

• B2B SaaS specialization

  Self-reportedSourceChecked 8 Aug 2026

• AI SEO / GEO — 35% of engagements

  Self-reportedSourceChecked 6 Aug 2026

• Other services — 65% of engagements

  Self-reportedSourceChecked 6 Aug 2026

Sources behind these statements

What the evidence actually is. “Publicly verified” reads very differently resting on a case study than on a pricing page, so we name the artefact.

• Public case study

  5 → 32 — monthly demos for a named client, VerifyTreatment, citing ChatGPT and AI Overviews as discovery sources

  Self-reportedOpen source6 Aug 2026

• Review profile

  No review profile found on Clutch

  Self-reportedNo public link6 Aug 2026

• Review profile

  No review profile found on G2

  Self-reportedNo public link6 Aug 2026

• Service line

  GEO / AEO / LLM SEO

  Self-reportedOpen source8 Aug 2026

• Service line

  Bottom-of-funnel content

  Self-reportedOpen source8 Aug 2026

• Service line

  Technical & entity SEO

  Self-reportedOpen source8 Aug 2026

• Service line

  Digital PR & brand mentions

  Self-reportedOpen source8 Aug 2026

• Service line

  Citation tracking

  Self-reportedOpen source8 Aug 2026

• Service line

  B2B SaaS specialization

  Self-reportedOpen source8 Aug 2026

• Service line

  AI SEO / GEO — 35% of engagements

  Self-reportedOpen source6 Aug 2026

• Service line

  Other services — 65% of engagements

  Self-reportedOpen source6 Aug 2026

What is still outstanding

• 13 of 20 ladder checks have not been run yet. That is our backlog, not a finding about this firm.
• Business legitimacy: 4 checks are still outstanding on our side.
• Track record: Independent review presence did not pass (No independent review profile found). 2 checks are still outstanding on our side.
• AI SEO specialism: 7 checks are still outstanding on our side.

Verification record

Strongest on track record, weakest on business legitimacy

• Business legitimacy0 of 4

  Is this a real, trading, identifiable firm?
• Track record2 of 5

  Has anyone outside the firm confirmed the work?
• AI SEO specialism4 of 11

  Is AI SEO genuinely what they do?

How the TF Score is built

• Business legitimacy0 / 12

  Is this a real, trading, identifiable company — registered, contactable and continuously operating?

• Evidence quality and delivery record5 / 16

  Can the work be corroborated by someone other than the firm — named clients, reachable references, published results?

• Independent validation0 / 10

  Does anything outside the firm's own website confirm what it says about itself?

• Transparency7 / 10

  Does the firm publish what it charges, how long you are committed, and what it is actually doing for the money?

• Evidence freshness3 / 6

  How recently was any of this last checked? In AI search a two-year-old finding is about a different product.

• Review integrity0 / 6

  Are the reviews that exist relevant to this work and plausibly independent, rather than a wall of five-star ratings about something else?

• Measurable AI-search outcomes0 / 10

  Can the firm say how it knows whether AI visibility moved — a named measurement stack, a defined KPI, and a result reported against it?

• Technical AI SEO depthNot yet scored

  Needs a ladder check. Excluded from the denominator until it has one.

• Defined AI SEO practice5 / 8

  Is AI search a named service with a named person behind it and a history, or a page added last quarter?

• Editorial and content governanceNot yet scored

  Needs a ladder check. Excluded from the denominator until it has one.

• Ongoing delivery and maintenance3 / 6

  Is there capacity to keep doing the work, and terms that describe an ongoing engagement rather than a one-off?

Total 28 / 100. This measures how complete our evidence is — not how good the agency is. A low number means we have less to show you, which is not the same as a firm being worse.

Clients

Who they work with

• ○Startup / seed — does not
• ○SMB — does not
• ○Mid-market — does not
• ○Enterprise — does not

Client-size focus

Not disclosed

Industry focus

Not disclosed

Named clients we corroborated

None corroborated yet. A logo wall is not evidence — this lists only clients we confirmed independently of the firm.

Pricing

Model

Not disclosed

Published rate

$4K–$20K+/mo, ~$7K avg

Commitment

90-day sprints, no lock-in

Typical project size

Not disclosed

What that means: This firm does not publish how it charges. That is common, and it is also the single most useful thing you can ask on a first call.

Reviews

• ClutchNo profile found
• G2No profile found

What the reviews actually say

No Clutch or G2 company profile found — searched both directly, neither exists.

We publish no rating of our own, and reviews never affect this firm's position on any page or any badge it carries. We also do not reprint ratings from platforms that collected them for themselves — Clutch, G2 and the rest own that work, so we tell you a profile exists and send you there to read it.

Relevance matters more than the average here: no independent reviews found.

How they say they work

• Six documented stages: AI visibility audit, prompt research, bottom-of-funnel content, entity/technical foundation, brand-mention PR, citation tracking
• Explicitly not presented as a trademarked proprietary framework
• Treats GEO, AEO, and conventional SEO as one connected system rather than separate services

source: agency's own published methodology pages.

What we could see them ship

• 12+ named clients with specific figures across demos, traffic, and rankings
• Several results specifically tie AI-search discovery to demo increases
• No Clutch or G2 profile found at all
• Publishes "best agency" roundups that rank itself first

source: agency's own published case studies, Clutch (searched, not found), G2 (searched, not found).

Recorded from the firm’s own published material and named third-party sources. Stated, not verified — the difference is on every line of the evidence section.

Where they came from

Founded by Sam Dunning in 2020, initially as a broader B2B marketing platform covering content, sales, interviews, podcasting, and web design before sharpening into B2B SEO specifically. As AI-assisted search grew, the agency expanded into GEO, AEO, and LLM SEO — a shorter, more compressed timeline than most full-service peers in this set, since the whole company is only about five years old.

Published research

Publishes extensive educational content — a B2B marketing podcast, newsletter, playbooks, and implementation guides — plus practical observations from its own AI-search testing, including shifts in Reddit's value as an AI citation source. No large-scale proprietary benchmark or annual research report was found. note: >- Disclosure flag: Breaking B2B publishes its own "best AI SEO agency" style roundup articles and ranks itself first in several of them. That doesn't make its case studies untrue, but the ranking itself carries no independent weight — it's the same agency being evaluated doing the evaluating, and it's worth knowing this is the second agency in our research (after SeoProfy) doing exactly this.

Record

Evidence last reviewed

3 Aug 2026

Checks run

7 of 20

Statements on record

11

Profile operated by

TrustedFirms — unclaimed

Change history

Nothing has been superseded yet. When a statement changes we keep the old one here rather than overwriting it — that’s what makes a review date mean something.

Something wrong on this page? Factual corrections are free and open to anyone, whether or not the firm is a customer. Tell us what is wrong.